How to Create a Blog: Setting Up For Success
You want to know how to create a blog for success? The first thing you should do is make sure your blog is properly configured in order to foster visitor engagement, motivate people into taking action and subsequently, build an active subscriber base.
Specifically, we’re focusing on building your email list and social media following in your how to create a blog for success. So we’re going to make sure your blog is set up to give you the best chance at achieving those two things.
The two main things you need to pay close attention to how to create a blog are:
- Making it easy for your blog visitors to find your social media profiles.
- Making it easy for your blog visitors to sign up for your email list.
Remember that once a visitor reads whatever article brought them to your blog, they will likely never come back unless you keep reminding them that you have content that is useful and informative. The only way to do that is to connect with them outside your blog. And the two best ways to do that are with social media and email marketing.
So let’s talk about how to set your blog up to get more social media followers and email list, subscribers.
How to Create a Blog: Social Media Followers
Social media is a very important component of every online business. Nearly everyone is on at least one social network where they log on and use them regularly. Therefore, it’s more important than ever to build a presence on the most popular social networks. Especially the ones on which your demographic tends to gather.
I can pretty much guarantee you that if you aren’t on social media, most of your competitors are. And that gives them a significant advantage over you. Not only will social media help you to connect with your target audience. It will also help you build an authoritative presence in your niche quickly and easily.
You probably already have a plugin on your blog that enables social sharing, but that only goes so far. Your blog needs its own profiles on various social media sites. And you also need to make those profiles highly visible on your blog. Be sure to place links to your major profiles in your sidebar, top menu bar, and anywhere else you think people might notice.
In the next section, we’ll talk about a plugin you can use to draw attention to things like your opt-in form, special offers, social media, and more. You can use this plugin to remind people to follow you on social media in order to increase your count quickly.
How to Create a Blog: Email List Subscribers
Building an email list is more critical than ever, as blog traffic is at an all-time low. More and more people are spending their time on social media and video sites like YouTube, and less time on blogs. Plus, it’s getting harder to get SEO traffic, too. So building your email list is vital in order to build a source of traffic that won’t disappear with the whims of “netziens”.
Building your list consists initially of three main steps:
- Create a lead magnet.
- Create a squeeze page.
- Promote the squeeze page.
A lead magnet is something you give away in order to encourage people to sign up to your email list. This could be a report or other free download, a free course. If it is a physical item, they must only pay for shipping. The lead magnet must, however, be something of value. But it must be something your demographic is very interested in.
The fact is, most people don’t return to a blog on their own after the first visit. And that’s often because they’ve already read the one piece of content that brought them there. Perhaps they Googled a problem they were having, or noticed a link to your content on social media and thought it was interesting. But once they’ve read it, then what?
That’s why it’s so important to capture their email address or persuade them to follow you on social media. Once you do this, you have the potential to contact that person whenever necessary. Such as when you have new content available on your blog, or you’re running a special offer or promotion.
How to Create a Blog: Set Up Lead Magnet for Blog Success
In learning how to create a blog, one effective way to build your mailing list is by offering short reports that focus on a specific topic.
Think about your demographic and what type of problem they might have that you could help them solve with a free report. Then write up a guide that explains how to do it and use that as your lead magnet.
If you want to grab a lot of attention to your opt-in form, I recommend the WordPress plugin Big Welcome:
The Big Welcome plugin will let you create full-size welcome/splash screens where you can put your opt-in form. Or a big advertisement that leads to your squeeze page. Better still, even a message asking people to opt-in or follow you on social media.
There are also tons of other applications, such as announcements, coupon codes, special promotions, and offers, etc. It’s a very useful plugin for so many purposes.
If you don’t want to create your own lead magnets, and you are in a marketing-related niche or any other niche, I recommend visiting ID PLR.COM:
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It will definitely save you a lot of time on your journey of how to create a blog for success!