Sending Leads To A Directory Of Advertisers
With the Directory Referrals system of lead generation, you can send one visitor to multiple businesses at the same time and be paid by all these advertisers at once.
It works like this… Your visitor requests information or a quote, by completing a referral form.
They are then presented with a list, or directory of companies, that have received their request and will be providing them with the information or quote. The company that gives the visitor the best info or price gets their business.
You can have as many referrals companies as you want. You can even charge different rates for each referral company. An email is sent to all companies in real time, and another email is sent to the visitor with all the company names and their contact information. You can also send an email to yourself telling you that you just made money!
Directory Referrals Are Very Profitable
The reason Directory Referrals are such a profitable revenue stream is that it takes very few visitors to make a lot of money. For example, you can send one visitor or lead to 10 companies to quote. If all advertisers pay $10 each for the opportunity to bid for the visitor’s business, one lead earns the website owner $100.
Example Of A Directory Referrals Form
This Directory Referral website sends leads to painting contractors when a visitor describes the painting job they want quotations for. When the visitor enters their description of the painting job and clicks on the submit button, the system will show them a list of painters and their contact information.
View this demo website; BestPricesForPainting.com
How To Start Sending Leads To Companies
Begin with a company that is service-based, like fitness coach, dentist, realtor, eye care specialist, physician or nutritionist. You may start with a charge of $10 per lead.
Then create pages of good content, and have your directory referrals’ form offering your visitors a free consultation provided by your referral company, as a free nutrition consultation. As you know, food is medicine.
Then add on other kinds of referral companies after you make your first referral program work. As you will then be an expert!
Begin by sending the leads to yourself. Talk to your visitor that completed your referral form for a free consultation. If it’s a good lead, then pass it on to your referral company, or a company you want to send leads to.
You may wish to give the first lead for free, then charge for subsequent ones. Make sure that the first 10 leads go to you, to make sure that your website is creating good leads. You’ll know if your leads are good after talking to a dozen or so of your visitors.
Where To Find Directory Referral Advertisers
Any company that bids on jobs, offers quotes, or competes for projects would love for a chance to bid in your directory program. This referral model will generate leads for companies. It is perfect for contractors, graphic designers, rental companies, photographers, interior designers, and so forth.
These advertisers are probably already using Google AdSense to get visitor traffic and could be paying $5 per click. A person completing a referral form is worth double or triple what a click is worth.
An ad in a newspaper can cost the advertiser $1,000’s of dollars. A radio advert can double that, and a TV advert can triple that, all with absolutely no guarantee of a lead. Yet companies keep paying for this type of advertising. These companies have sales budgets and they need to spend them. Getting the opportunity handed to you to quote on a job is the best advertising a company can buy!No tags for this post.