Choosing a niche is probably the single most important decision to make if you want to start blogging for profit. Before you can actually get your domain and host it, you need to figure out what niche you want to cover. While you can cover broader topics as a whole, you need to strategically plan out and cover multiples of related niches in order to dominate.
CHOOSING A NICHE: KEYWORD RESEARCH CROSSROADS
You may already have an idea of what you would like to cover and if not then now is the time to brainstorm some ideas. For this blog post, I’m going to cover blogs from the product scope, either solution oriented or problem-oriented – each scope is going to require you to approach your keyword research slightly differently.
CHOOSING A NICHE: THE PROBLEM-ORIENTED BLOG
There are millions of people who use the net every day that have a problem, whether it would be insomnia, acne, thinning hair, or trying to lose weight.
The first part of this process is to think about your site’s focus. For each scope of a blog, there is going to be a different focal point. And when you learn to take the focal point and design the entire structure for the site, you can duplicate it for your next projects.
Your blog is all about insomnia and how to deal with it. You would have pages that talk about the causes of insomnia and maybe how to mitigate those causes.
Following that, you would have a whole product line dedicated to curing insomnia, possibly including herbal remedies, over-the-counter pills, exercises, eBooks, or anything else you might find.
Finally, each solution to the problem you could write up a review for it, to show what the pros and cons of the solution would be – all leading to the ultimate goal: to sell a product in order to monetize your blog.
Keyword Research Direction
You’re going to focus on providing people a resource set for sleeplessness and other related terms. You’re targeting people who can’t sleep for whatever reason. You can get into the causes later but shoot for a general domain name that would encompass this concept or at least be very similar.
The people in this group are in the investigation phase since they’re seeing what causes their problems. It’s up to you to convince them to buy one of the solutions you have on your site.
The idea isn’t that you would need to get an exact match for your niche keyword list; the pages you would create on your site would help you with your keyword placement. You want the pages to rest on a site that would make sense.
CHOOSING A NICHE: THE SOLUTION-ORIENTED BLOG
You see a lot of ads for popular products no matter where you go on the net or even offline. This type of advertising is solution oriented: you are acutely aware of the problem and are even familiar with it, so much so that you would actually know what solution you need.
Everyone is bombarded by solutions all the time. So, when one of the solutions you’re seeing will fix a problem that you have, then you’re going to think “ah ha!” because now you know where to buy it.
Solution: Sleeping Pills
Your blog is all about sleeping pills of just about any brand. Your entire blog has pages and pages of sleeping pills and each one is reviewed. You would also discuss what would cause you to want to take sleeping pills.
Whereas the problem-oriented blog would feature many different types of solutions, you are focused on one solution group. There are no alternate fixes here – you don’t tell people about exercises or anything else, because you want them to buy the sleeping pills you’re selling.
Keyword Research Direction
You’re a little bit more restricted in your domain name; you will want something specific since you’re going for the solution approach.
If you are advertising specifically “Brand X Miracle Pill” that is designed for weight loss because its popularity is off the charts, then you’ll want to tell people about the “Brand X Miracle Pill” somewhere in your domain.
You don’t necessarily care about attracting those people who have the problem; you won’t need to convince the people this solution is the best for them. Since they would be searching for the solution, they’re in “buy” mode. People who are in “buy” mode tend to be easier to sell to.
CHOOSING A NICHE: IDENTIFYING THE PROFITABLE MARKETS
Arguably, one of the most powerful free tools for the internet marketer, this can help you plan out your niche marketing campaign better than any other tool available.
That’s because this tool can not only help you locate those special keywords and keyword phrases to use, but you can also add them directly to an AdWords campaign right from this interface. Besides, it will help in choosing a niche for your blog.
First, you would go to:
Enter the phrases you want to search for in the appropriate box, enter the captcha, and then click the “Get Keyword Ideas” button. After doing the search, you’ll notice 4 columns:
“Keywords”, “Advertiser Competition”, “Local Search Volume:
<Current Month>”, and “Global Monthly Search Volume”.
Interpreting the findings
The “Advertiser Competition” column shows approximate advertiser competition for the particular keyword or keyword phrase listed. These aren’t real numbers but “bar graphs” that would indicate a worded value.
The more “green” a bar is the more competition that exists for that particular phrase. If you’re ever unsure, move your mouse cursor over the bar in question and it will tell you in the floating text.
The “Local Search Volume” and “Global Monthly Search Volume” columns give the approximate number of times the particular listed phrase has been searched for in your targeted country (local) which is set to the “United States” initially or the entire world (global).
Click “Global Monthly Search Volume” to sort by that column. You will want to find the phrases that have between 300 and 10,000 searches. Anything less than that will not really be worth your time since so few people would be searching for it so the traffic would be minimal.
Anything more than that will probably have too much competition; too many people would be trying to grab it. You’ll have to find that spot in the middle that will be the balance between traffic and competition to make it worthwhile.
When searching, you should find a list of synonyms for your keyword. For this, you could probably search thesaurus.com and enter the more popular phrases, one line at a time. For example, if searching for “insomnia”, you’ll also want to include “sleeplessness” and “can’t sleep”.
CHOOSING YOUR DOMAIN
You should be able to find your domain name from this research, and when you do you should register it and then set up your hosting. When you have done this, you’ll be ready to go usually in a matter of minutes, but it could take up to four hours.
In order to make sure you have the best domain, here are some rules you should use when making your choice. These are all really simple ideas to follow, and can mean the difference between a really good name and a horrible name:
- All good things end in dot COM: Using anything other than a .com can confuse people and also degrade your professionalism. Everyone expects someone to have a .com, whether they realize it or not.
- No numbers: Numbers add no real value unless you’re trying to go for 9/11 traffic.
- Dashes are not necessary: Sometimes people just can’t remember the dashes, such as if your site is supposed to have them or where the dashes are. Avoid this completely.
- Don’t use extra words: You don’t want “thefatlosssite.com”, but “fatloss.com”. Everyone knows it’s a site, and words like “the”, “an”, and “a” are filtered by the results anyway.
- Be as short as pos: Most people can’t remember very much if they’re not writing it down. Save people the trouble.
- Use simple words: You may know really complex words, but keep it simple for the general public.
In this blog post, we looked at choosing a niche for your site or blog. In order to do that we looked at a number of things such as keyword research for choosing a niche both for the problem-oriented blog and the solution-oriented blog. We also looked at identifying profitable markets and then we concluded on choosing your domain name based on the outcome of our keyword and key phrase research.